0106 – Authority Building As A Freelancer w/Jane Portman

Jane and Chris talk about building authority as a freelancer in order to generate work, how to enjoy marketing activities, and productized consulting.

Download MP3

Jane can be found on Twitter, and on the web at uibreakfast.com and tinyreminder.com.


Mastering Ad Presentation
– too broad
– not focused on any certain audience or use case
– didn’t make any money
– it opened doors, just being known as an author

I think we are under-appreciating referrals
– but it’s not THAT magical

Be brave enough to charge higher fees

Wrote a book to build authority
– the most indirect connection
– could send book to clients
– building relationships

Patrick McKenzie – how I became a $500k consultant
– need to bring business value

– big investment

Dennis Field helped make a deal w InVision
– not much money, but tons of credibility

The same skills a software founder uses are similar to the skills a freelancer uses

Productized consulting
– inspired by Nick DiSabato
– reverse-engineered his sales page
– capturing a trend
– started a monthly consulting

– easy to get burnt out
– organizational overhead

Brennan Dunn

Productivity & burnout
– waking up early (IF you can)
– productivity comes in waves
– know your working style
– juggle your obligations in a way that fits your style
* I don’t say I’m shipping on a certain date
* don’t beat yourself up or get stressed out
– productized services; quote a week or two

Leveling up is a complex of different things
– 20% consulting & 80% promoting

The opportunity to turn down work is powerful!

It helps to enjoy the marketing activities
– I like writing articles
– I like podcasting
– I like writing emails

Time & repetition make you better, both technically and as a human being

Ask for help early!

One Reply to “0106 – Authority Building As A Freelancer w/Jane Portman”

Comments are closed.