Ryan and Chris discuss freelancing with kids, specialty positioning, and how to cultivate the habit of writing to market yourself.
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On freelancing with kids – Code when the baby sleeps
Get frequent referrals from peers
Moved from “small business” positioning to Expression Engine specialist
Ran some Google AdWords
Got great results – booked 3 months out
Benefitted from lack of competition
DirectorEE of EE developers
Began to have to evaluate job offer vs freelance issues; always decided to stay freelance
2 years in, became more proactive about goal-setting
Built Harpoon as a planning tool for freelancers
Had to learn how to market articles better to amplify the reach of these posts
Focus on the habit, not the result – write consistently
Don’t focus too hard on one article for marketing yourself
From freelancing with kids to a “scratch your own itch” product to full-time product