Philip and Chris talk about professional quality-of-life, how to understand your value to the client, and when positioning your freelancing business makes sense.
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Things that got us here won’t get us there
Quality of life issues become more important
Being able to relate to what other people want
Know how value is created and realized
Understand how your work creates value
Be competent in your craft, but focus on how that craft benefits the client
Expect your perspective on craft, value, marketing and business to change over time
Asking a lot of questions to determine how a project impacts the org as a whole
Don’t start positioning your freelancing business too soon!
* At least 1 year
* Take some time to figure things out
* Or if you have a lot of experience
If things are going well as a generalist, roll w it, maybe you don’t need it
Positioning your freelancing business requires specificity:
* Can you be the 800-pound gorilla? (category leader)
* 3 to 5 years to establish leadership
* Focus on a problem domain, not a platform
* Need to be GOOD to do this
* Have to find clients
* Combine w vertical focus on a market
* Do it if you’re struggling w a rate ceiling
* Do it if you’re struggling w/leads or marketing
Positioning carries an SEO benefit as a byproduct
If starting out, use positioning your freelancing business as a traction technique
* get more leads quickly
* generate a pipeline more quickly